keating magee advertising agency

Who is KM? We are a full-service ad agency driven by our creativity. Our job is to connect brands with the consumer on an emotional level to impel them to act – and get businesses the results they need. It’s our mission to improve our clients’ bottom line by developing strategic solutions. We lead our clients through the clutter so the brand is relevant and top of mind to the consumer. Dig it. We dig around. And deep. Sniffing out the truth the consumers are saying –or not saying. We fervently look for segments and niches that will lead to a new consumer insight for our clients. Our insights have produced new consumer cohorts, such as Sonic BoomersTM and Trapeze MomsTM. Sonic Boomers A Sonic what? A Sonic Boomer. A super-charged baby boomer. We identified that all baby boomers are not the same. So why do marketers think they can talk to them all the same way. Sonic Boomers are 55 to 64, with empty nests, and money to spend. With a lot more energy, vitality and younger self-image. KM has the communication strategy needed to connect with this cohort. Trapeze Moms Swinging from work, to carpool, to karate, homework, dinnertime, and bedtime. From mom to employee to wife or girlfriend, to daughter …all without the greatest of ease. Or much help. These are not the super-moms who have the income to afford nannies and housekeepers. These women don’t have time to breathe, let alone time for themselves. Given the choice, they’d spend more time with the family. Even if it’s just an extra ten minutes. KM has the communication strategy needed to position products and services as their net. We won’t let you live in your comfort zone. Let us explain. If you’re comfortable with an idea or execution, you’ve probably seen it before. And, if you’ve seen it, then so has the consumer and we’ve just lost any chance for engagement. If it makes you a little uncomfortable, now we’re getting somewhere. We won’t settle until an idea can stand on its own two legs and then run, taking the idea and the demand everywhere it needs to be. Our drive for creative excellence penetrates the entire shop. The point is - groundbreaking thinking and insight is behind everything we do. From strategy to execution to whomever makes the coffee that morning. Don’t get the impression that we do creative just for the sake of creative. If it doesn’t make sense, why waste our time? After all, in today’s world, the consumer is in charge of the experience they have with a brand. So? So, consumers only invite in brands that fit them. On their terms. And it’s our job to engage them. No matter what we’re doing. Traditional, Interactive, PR, New Media, Special Events, Ambient/Experiential, a la carte or fully integrated. You name it. Our expertise ranges from hospitality to hospitals, retail to real estate, financial to fun and entertainment. Not to mention telcom, packaged goods, and social marketing. Just to name a few. And our collective experience includes such national brands as: Astor Crowne Plaza Hotel Australian Tourist Commission Countrywide Cox Communications Feld Entertainment House of Blues IndyMac Bank New Orleans Hornets PETCO Princess Cruises Six Flags Starwood Hotels and Resorts Tahiti Tourisme United Healthcare Whole Foods Market Astor Crowne Plaza The Astor Crowne Plaza Hotel had a story to tell as it was preparing to introduce its Sleep AdvantageTM initiative. So, KM developed and launched “The Great Awakening” campaign, a one-month blitz that included placement of signature Sleep AdvantageTM beds in unexpected locales, such as office buildings, shopping malls, courtyards and promenades. The campaign included radio remotes where stations broadcast live from the publically displayed beds with their DJs in their pajamas. A “Sleepless Slumber Party” was held at the hotel where KM encouraged guests to come wearing everything from dressing gowns to headboards. Party entertainment included appearances by Rip Van Winkle, Sleeping Beauty and numbered sheep. Dream analysis, Alfred Hitchcock movies and group photos taken in one of the signature beds topped off the evening. Hornets Copy So, just how did the Hornets come to the Big Easy? Well, despite the city’s nickname, it certainly wasn’t effortless. In fact, it was a pressure-filled, jump-through-hoops 90-day effort. The story goes like this: On January 16, 2002, the owners of the NBA’s Charlotte Hornets announced that they applied to the NBA for relocation of their franchise to New Orleans. The Hornets called KM in to help them create a campaign that would focus and spur New Orleans fans on the Hornets, and persuade the Committee that the Crescent City really had game. KM created seven fully integrated mini “Get Buzzin’” campaigns focusing on future New Orleans Hornets fans and the exciting prospect of having an NBA team in New Orleans. We created a multimedia presentation for the City to present to the Relocation Committee (so it HAD to knock their socks off); empowered the city and engaged the fans by letting them in on the numbers of seats we needed to sell, thereby creating a sense of urgency; developed key strategic alliances and partnerships; ensured a grassroots effort with yard signs, bumper stickers, etc. to get the Buzz out, and harnessed the political powers of the mayoral election to provide a united front that the Hornets should live in New Orleans. The Results – in those 90 days, 9,353 season tickets, 2583 premium seats, and 55 suites were sold. Five sponsors joined the buzz. (All above the needed goal.) And NBA Commissioner Stern called the KM-produced presentation the best he’d ever seen. More importantly, The Hornets now celebrate their SIXTH year in New Orleans (as of May 10th). Also, Coach Byron Scott was named the 2008 NBA Coach of the Year. Starwood Working side by side, Keating Magee and hotel giant Starwood Hotels and Resorts Worldwide uncovered a unique marketing opportunity: the ability to book large groups for conventions in major cities by simply anticipating the needs of both convention coordinators and meeting planners. KM developed an email system targeted directly to potential meeting attendees and coupled this with co-branded email campaigns that offered a special block rate for the featured meeting and hotel. This encouraged immediate online booking by both parties. The results - Immediately after its release the campaign garnered a 200% increase in overall rooms booked and had a 51% open rate (28% higher than the national average). Starwood International adopted the KM model and it is now employed worldwide to increase convention guests. Let us know who you are, and we’ll contact you. Or, call us at (504) 299-7177.